FREE Hands-On Workshop
February 19th, 10am - 11am
space is limited - register today!
**Exclusive For the Exponential Impact and survive & Thrive community
Stop Marketing (for Now), Start Branding! Workshop
Take Control of Your Brand’s Value Position — Once and For All
Exponential Impact (XI) invites you to a practical, eye-opening one-hour workshop designed to help small businesses stop wasting money on marketing - and start building a brand that actually works.
If you’re investing time and dollars into marketing but not seeing the return you expected, you’re not alone. Research shows up to 40% of marketing budgets are wasted when teams aren’t aligned around a clear brand promise. The reality is simple: marketing without a strong brand foundation doesn’t hold.
This interactive session flips the script by focusing on what successful companies do first - build their brand from the inside out. Whether you’re a solopreneur or leading a growing team, you’ll learn how to create clarity, alignment, and differentiation that makes every future marketing effort more effective.
Presented By Suzanne Tulien, Brand Clarity Expert, author of Brand DNA, Personal Brand Clarity, and The 6 Myths of Small Business Branding, and international speaker with Brand Ascension, LLC. Suzanne delivers this workshop in a highly engaging, experiential format - not a lecture, not theory, but practical insight you can apply immediately to your business. This one-hour workshop will give you a preview of the Brand DNA Workshop.
What You’ll Learn
The real difference between marketing tactics and branding strategy - and why it directly impacts revenue
The three hidden attributes that power strong, enduring brands
How to build a defensible competitive advantage
Why internal alignment drives external growth and credibility
Real Results You Can Expect
Increased customer loyalty and referrals
Stronger employee engagement and retention
Smarter, more efficient marketing spend
Reduced price sensitivity
Clear market differentiation
A brand that truly reflects your vision and values
This Workshop Is Ideal For
Business owners frustrated by underperforming marketing
Leaders looking to stand out in crowded markets
Entrepreneurs ready to build lasting brand value
Companies seeking stronger referrals and brand advocacy
This FREE, one-hour workshop is hands-on, practical, and built for action - not buzzwords.
Stop throwing money at marketing. Start investing in the foundation that makes marketing work.
Build a brand that moves your business from just another option to the only choice.
Who This Workshop Is For
✔ Small businesses (up to 20 employees) ready to clarify their identity and direction
✔ Designed for the Owner/CEO and another C-Suite Executive
✔ Leaders committed to strengthening culture, retention, and customer experience
✔ Companies seeking a competitive edge that goes deeper than marketing tactics
✔ Teams who want to align their actions with their promise — every day
Barbara Harris, Owner, Barbara Harris Team, Harris Group Realty, Inc.
“Brand DNA is an easy to implement approach to define and build a consistent and distinctive brand in any economy and industry. Trust me—I’ve been through the process with my team and experienced some big “aha’s”. You’ll find surprising insights, step-by-step exercises and tools that are invaluable to grow and sustain your brand for real competitive advantage.”
Reina Gutierrez & Mary Burdis, Co-Owners, Data With Design, Co. Springs, CO
“Having the DNA process done was one of the best things we could have done. It helped us to gain focus on what really mattered to us as a company. With that said, it has helped us stay on track with every facet of our business... If an new project or idea doesn’t fit with our mantra as a company and we can’t believe in it whole heartedly, then we know it’s not the right choice for us.”
Meet Suzanne Tulien
Brand Clarity Expert • Author • International Speaker • Certified Trainer
For more than 25 years, Suzanne Tulien has been a driving force behind some of the most transformative brand clarity work in the country. As the creator of the Brand Ascension™ Brand DNA Methodology, she has helped leaders move beyond surface-level marketing and into a deeper, more disciplined approach to defining and operationalizing their brand’s value position from the inside out.
Suzanne isn’t just teaching theory - she’s spent her career inside organizations, guiding executive teams, founders, and growth-stage businesses to identify what makes them truly distinct, codify it, and turn it into a practical, lived framework that impacts hiring, culture, customer experience, and long-term competitive advantage.
She is a published author, a sought-after keynote speaker, and a trusted trainer who has delivered workshops across the U.S. and internationally. Her work has shaped companies ranging from small family-owned businesses to global organizations looking to align teams, strengthen their culture, and elevate their marketplace presence.
Widely respected for her clear thinking and no-nonsense approach, Suzanne brings a steady hand, deep expertise, and a genuine commitment to helping businesses operate with more clarity, intention, and consistency. When she leads a room, leaders walk out with more than inspiration - they walk out with a blueprint.
At the STOP MARKETING (for now), START BRANDING, Suzanne delivers this workshop in a highly engaging, experiential format - not a lecture, not theory, but practical insight you can apply immediately to your business..