BRAND DNA WORKSHOP
Uncover Your Genetic Code for Competitive Advantage
2-Part Workshop
February 19th and 26th
8am - 12pm
Limited Seating - Only 12 Companies For This Workshop!
Take Control of Your Brand’s Value Position — Once and For All
If you’re ready to get more conscious, strategic, and deliberate about the brand you’re building, this workshop is your moment. For growing small businesses, your brand isn’t just your logo or your product. It’s the promise you deliver every single day — and whether you realize it or not, your team, customers, vendors, and community already feel it.
This immersive, accelerated workshop, expertly facilitated by Suzanne Tulien — Brand Clarity Expert, Author, International Speaker, and Certified Trainer — guides you through the proven Brand DNA Methodology to help you finally identify, define, and align your brand’s true value position.
Because when your brand is clear, everything else strengthens:
Employees. Culture. Retention. Referrals. Leadership. Productivity. Morale. Customer Experience. Vendor Relationships. Marketing Messaging. Strategy. Competitive Advantage…and more.
Who This Workshop Is For
✔ Small businesses (up to 20 employees) ready to clarify their identity and direction
✔ Designed for the Owner/CEO and another C-Suite Executive
✔ Leaders committed to strengthening culture, retention, and customer experience
✔ Companies seeking a competitive edge that goes deeper than marketing tactics
✔ Teams who want to align their actions with their promise — every day
Barbara Harris, Owner, Barbara Harris Team, Harris Group Realty, Inc.
“Brand DNA is an easy to implement approach to define and build a consistent and distinctive brand in any economy and industry. Trust me—I’ve been through the process with my team and experienced some big “aha’s”. You’ll find surprising insights, step-by-step exercises and tools that are invaluable to grow and sustain your brand for real competitive advantage.”
Reina Gutierrez & Mary Burdis, Co-Owners, Data With Design, Co. Springs, CO
“Having the DNA process done was one of the best things we could have done. It helped us to gain focus on what really mattered to us as a company. With that said, it has helped us stay on track with every facet of our business... If an new project or idea doesn’t fit with our mantra as a company and we can’t believe in it whole heartedly, then we know it’s not the right choice for us.”
Your Registration Includes
2-Part Workshop (7–8 Hours of Guided Brand DNA Work)
Hands-On Workbook for Your Team
A Copy of Suzanne’s Book on Brand DNA
Facilitated Brand Clarity Frameworks You Can Use Immediately
Cost: $299 per company
(Registration includes up to two C-level employees.)
This is a 2-part workshop to be held at Exponential Impact on February 19th and 26th, from 8am - 12pm. You will receive an invite from Luma for the first day and a second invite from us for the second day.
Meet Suzanne Tulien
Brand Clarity Expert • Author • International Speaker • Certified Trainer
For more than 25 years, Suzanne Tulien has been a driving force behind some of the most transformative brand clarity work in the country. As the creator of the Brand Ascension™ Brand DNA Methodology, she has helped leaders move beyond surface-level marketing and into a deeper, more disciplined approach to defining and operationalizing their brand’s value position from the inside out.
Suzanne isn’t just teaching theory - she’s spent her career inside organizations, guiding executive teams, founders, and growth-stage businesses to identify what makes them truly distinct, codify it, and turn it into a practical, lived framework that impacts hiring, culture, customer experience, and long-term competitive advantage.
She is a published author, a sought-after keynote speaker, and a trusted trainer who has delivered workshops across the U.S. and internationally. Her work has shaped companies ranging from small family-owned businesses to global organizations looking to align teams, strengthen their culture, and elevate their marketplace presence.
Widely respected for her clear thinking and no-nonsense approach, Suzanne brings a steady hand, deep expertise, and a genuine commitment to helping businesses operate with more clarity, intention, and consistency. When she leads a room, leaders walk out with more than inspiration - they walk out with a blueprint.
At the Brand DNA Workshop, Suzanne will guide you and your team through her accelerated, proven process to help you define your brand’s true value position and hardwire it into the daily life of your company. It’s the kind of work that pays dividends for years.
frequently asked questions
Q1: What is Brand DNA and why is it important for my business?
A1: Your Business’ Brand DNA is the unique combination of your company’s purpose, values, personality, and promise. It is a clarified platform that ensures every stakeholder is ‘on the same page’, and your value position; distinction is realized through their daily actions; behaviors.
It helps:
your employees feel that they are part of something bigger than just their jobs, act in alignment (on-brand),
ensures internal and external messaging is consistent,
define your competitive advantage so prospects know why they should buy from you
build customer trust consistencies and memorable experiences
your stakeholders walk the talk and deliver on your promise everyday…and so much more.
Without a well-defined Brand DNA, businesses risk inconsistent communication, disengaged employees, and missed growth opportunities.
Q2: Who should attend this two-part Brand DNA workshop?
A2: Business owners, CEOs, executives, and their indispensable +1 = marketing and HR leaders, who influence brand culture and customer experiences. This is a deep dive and two ‘brains’ who are invested in the success of the company work together through the experiential exercises to craft their unique, highly relevant Brand DNA.
Q3: Can Brand DNA training be done virtually or online?
A3: No. Brand DNA training is a live, human-to-human experience. It requires collaboration, discussion, and shared energy in the same room to align thoughts, opinions, and strategies. Every “brand task team member” actively participates to fully buy into the organization’s Brand DNA, making it impossible to replicate virtually.
Q4: What results can I expect from Brand DNA consulting?
A4: You’ll gain a clear, actionable Brand DNA framework that aligns messaging, culture, marketing, and customer experience. Businesses typically see stronger team alignment, consistent behavior, and brand differentiation that builds trust and credibility, while enjoying greater customer advocacy and referrals.
Q5: What makes this Brand DNA training different from other branding workshops?
A5: Unlike generic workshops, our training is practical, hands-on, and tailored. Suzanne Tulien brings 30+ years of experience helping businesses translate brand clarity into action, alignment, and trust—not just slides or theory. This methodology focuses on the brand’s strengths from the inside out – ensuring the systems, processes, culture and leadership are aligned and on-brand to deliver on the promise first from the inside out.
Q6: How does Brand DNA improve employee engagement?
A6: Employees who understand your Brand DNA act confidently and consistently, becoming authentic brand ambassadors and are more engaged in what they can understand and believe in. A clearly defined Brand DNA reduces confusion, increases accountability, and strengthens culture. Strong employee cultures are more productive and deliver higher productivity.
Q7: Is Brand DNA training suitable for startups?
A7: Yes. Startups gain clarity from day one, avoiding costly missteps. With a clearly defined Brand DNA, you make more on-brand decisions that propel your growth exponentially. Established businesses can realign teams, refine messaging, and consistently deliver their brand promise in competitive markets.
Q8: Can Brand DNA training improve marketing ROI?
A8: Yes. Aligned messaging and consistent branding make marketing more effective, increase customer engagement, and improve conversion rates. Clear Brand DNA ensures your marketing investment pays off, because your business as a whole delivers on its promise.
Q9: How do we measure success after Brand DNA training?
A9: Measure success through improved clarity in messaging, consistent employee behavior, stronger customer experiences, and market differentiation. We provide tools and metrics to track implementation and celebrate results.
